In 1990 the company produced its first play "The Royal Hunt of the Sun" in English.

The aim was to develop a distinct identity. One that takes a middle-of-the-road approach to theatre. Devoid of crass commercialism or obscure intellectual onslaught. To create a meaningful, emotionally engaging, intellectually stimulating, international quality theatre which reaches out to the audience, local or world wide.

The Company wants Directors, playwrights and designers to use the platform for new and exciting work. Scheduled for the millennium are original plays in Hindi, Gujarati and English.

The Company plans to make 'Daily theatre' a reality and also affordable. Plans include making prices reasonable on week days and matinees, targetting the youth and giving special packages for the old.